A Toronto slang word used to flirt,

to show endearment, to emphasize

excitement and/or enthusiasm.

Growing up as a Black woman in the city of Toronto, hair was naturally a means of expression and identity for me and the other amazing women in my life. I switched up my hair often but could always count on my girls to hype me up each time. 

YEAeh  is a premium luxury hair boutique. Founded in 2021, our mission is clear - we want to hype and inspire women of colour to embrace their inner beauty and creative expression through hair textures, length and colours. Despite the societal pressures and hair complexities we may face, YEAeh is here to support and champion you on your individual hair journey. 

We are committed to sourcing the best quality wigs, hairpieces and extensions. YEAeh has spent years learning, experimenting, researching and analysing the hair industry, however, it was time to provide something innovative and forward thinking. We have invested years consulting with global hair experts, who provide the best system to develop 100% raw human hair. 

Our goal is for our customers to feel natural, comfortable and authentically express their individuality. 

Offering a wide range of options, we are your one-stop shop for all your hair needs.

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